So, normally I’m a supporter of PETA’s campaigns. They’ve got quite a few really good ones that uphold respect for life, if through occasionally drastic action. But drastic doesn’t always equate with inappropriate.
However, when that action does equate veganism with domestic violence, it is absolutely NOT okay.
PETA recently launched a new commercial campaign featuring battered women – we’re talking neck braces, bruising, bandages – talking about how since their significant others have gone vegan, they’ve turned into “sex machines.” VIOLENT sex machines.
Gross. Disgusting. Horrible. Offensive. I could think of a few other words too.
Veganism is about respect for life, NEVER about violence. Especially lustful violence. Trying to promote veganism that way is shameful, counterproductive, and turns veganism into something it’s absolutely NOT.
October is national domestic violence awareness month. So I’m speaking out against the domestic violence in PETA’s campaign and asking you all to do so too. Tell PETA that veganism is about life, not violence and sex, and that any campaign even remotely promoting domestic violence is sick and needs to STOP. Now.